Typography Project 3 - Documentation

Mia Tirado

Professor Fender

Typography

10/4/2017

Project 3 Reflection

The first method I used was utilizing the placement, sizing and color of the specific words that I wanted to emphasize. The specific words I chose to emphasize were “creativity,” “to make,” “mistakes,” “design,” and “to keep.”  In the first iteration, I emphasized words with spacing.  Due to the tight restrictions, there was little wiggle room for creativity.  I decided to choose serif fonts to communicate a certain tone with the quote, as well as excessive returns, small type font and justifying the quote to the corners or sides. For the second iteration, I was able to adjust the emphasis from just focusing on justifying the entire quote, and I used a variations of font sizes and utilized returns in each composition. In the third iteration, I tried to utilize color, size and caps font in the compositions. I also used multiple typefaces for one of the compositions which I felt really emphasized the meaning of the quote.  One of these compositions I used for my final iteration.  For my final iteration, I really emphasized certain words by either having them literally pop out of the page, using band aids over mistakes and using proofread marks over the whole composition.

What I gained from this experience is that quotes go much deeper than simply meaningful words on a piece of paper or on a screen.  To help communicate the message thoroughly, you must carefully emphasize certain words in different ways with different methods, like sizing, spacing and color. Many people can interpret the same quote in different ways, so I was looking to make the message of this quote look how it means to me. I liked to use rainbow colors when I wrote, “creativity.”

I did not have many expectations for this project. My expectations for the first iteration was for the compositions to be very dull, but they actually turned out clean and simple, rather than boring.  For the rest of the iterations, I was not expecting to like the compositions as much as I actually did. After exploring how to properly place my words, and what to use emphasis on, I was able to make a product that I was pleased with for the final iteration. In the end, I was very pleased with my iteration 4 results. I felt that each composition properly conveyed the quote in different ways.